1) Use quality beans that are fresh. Please ask at the counter when the beans were roasted. We roast in small batches; our coffee is never older than 1 week. Buying less coffee more often is the best way to maintain fresh coffee at home.
2) If you can, buy whole bean coffee and grind at home just before brewing a pot of coffee.
3) Make sure the grind (in the store or at home) matches the filter or method of brewing. Espresso-fine and French Press-coarse.
4) Coffee should be stored in an airtight container and in a cool, dark place. Don’t store coffee in a refrigerator!
Keep coffee in freezer only if you plan on not using it for quite a while. This will preserve the beans, but try not to keep taking it out of the freezer as moisture will build up.
5) Keep the temperature of the brew water between 194 - 204 degrees F. This may be impossible to achieve with some automatic drip machines. If you boil your water, let it sit for half a minute or so, boiling water is too hot.
6) Use about two level tablespoons of ground coffee per six ounces of water. This may seem like a lot, but if prepared properly most people will find this "brewing formula" will make an enjoyable full flavored cup without being overpowering.
7) Keep your equipment clean. The build up of coffee oils and mineral deposits will ruin the taste of your coffee, as well as damage your equipment.
8) Take the time to enjoy! Good coffee is really about treating ourselves. Allow yourself the time too appreciate your carefully prepared coffee. YOU DESERVE IT!